This variety, Canadian in origin, is the Group’s flagship product. It was discovered in the early 2000s and has been in production since 2006 and sold since 2008. Rivoira has exclusive rights to grow it and sell it in Europe, Russia, India, North Africa and the Middle East until 2034.
In 2013 an association was formed with the VI. P consortium and, at present, we have 400 hectares in Piedmont and 200 hectares under sub-licence in Val Venosta. The crop in Val Venosta has allowed us to increase supply, extend the sale period by two months so that it covers the whole of May and reach the markets in central, eastern and northern Europe in shorter timeframes and with fewer logistical costs.